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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive hist…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers …

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for …

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while b…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in …

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfi…

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationshi…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, …

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closin…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing …

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands,…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприятию, выделены типы потребительского отношению…