Техника продаж

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would t…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would t…

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer s…

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you…

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a pr…

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals …

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This…

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—E…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent suc…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in hand…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Follow…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice …

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Lit…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. …

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards…

Книга - справочник, поможет барменам, фитнес-барменам и официантам зарабатывать больше и легче преодолевать сложные рабочие моменты. Вы узнаете: - Как правильно настраивать себя на работу; - Как …

На конкретном примере показаны три ошибки в продажах. Как не утомить покупателя и сделать так, чтобы он сам захотел купить ваш продукт.

«PRO продажи» – краткий экскурс в мир продаж, где сложная теория изложена на простых примерах. Книга будет полезна тем, кто хочет научиться или отточить навыки продаж чего угодно кому угодно – от…

В этой книге автор описывает эффективный и беспроигрышный метод позиционирования компании, услуг или бренда таким образом, чтобы стать заметным, привлечь наилучших потенциальных потребителей и ко…

Данное пособие предназначено для студентов Алены Алексеевой (Арт Фанатки) образовательной платформы "За Пределами Студии". В методическом пособии собраны лекции онлайн-курса, с домашними заданиям…