Техника продаж

Эта книга является первым в России изданием по привлечению и развитию продаж крупным розничным клиентам. Она основана на базе двадцатилетнего опыта продаж крупнейших международных компаний, таких…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most o…

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and rea…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but a…

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succe…

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market r…

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after ca…

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing o…

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards…

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the cust…

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in…

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are …

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone (salespeople average just four hoursper week…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introductio…

В этой книге изложена наука успешных продаж – от наведения справок о клиенте до послепродажного обслуживания. Шесть этапов, и на каждом десятки аргументов в пользу вашего продукта, вашей компании…

НЕДВИЖИМОСТЬ это не про объект, это не про ПРОДАЖИ, и не Успешный Успех - ЭТО про ОТНОШЕНИЯ! Все написанное мной в данной книге является фантазийным-субъективным мнением. Содержит нецензурную бра…

Термин «впечатление» уже взяли на вооружение самые разные компании: Adobe призывает потребителя «сделать впечатления своим бизнесом», а авиакомпания Delta расхваливает «уникальные впечатления от …

«Самая полезная и вдохновляющая книга об искусстве продаж» – рекомендует Дейл Карнеги! Неважно, продаете вы дома, рекламу, идеи или что-то другое – эта аудиокнига для вас. В ней вы найдете сотни …