Social Media Communication

[b]Examines the social media mechanism and how it is transforming communication in an increasingly networked society[/b] [i]Social Media Communication: Trends and Theories[/i] explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts,…