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David Meerman Scott

Произведения автора 12

Только полные версии книг

РОМАНЫ и ПОВЕСТИ

Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
электронная книга
4
Год написания книги 2018
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them…
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
электронная книга
5
Год написания книги 2018
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a pr…
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
электронная книга
4
Год написания книги 2018
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a m…
Social Media Metrics. How to Measure and Optimize Your Marketing Investment
электронная книга
5
Год написания книги 2018
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online i…
The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
электронная книга
4
Год написания книги 2017
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to cha…
Social Media Metrics. How to Measure and Optimize Your Marketing Investment
электронная книга
4
Год написания книги 2018
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online i…
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
электронная книга
3
Год написания книги 2018
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a m…
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
электронная книга
3
Год написания книги 2018
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a pr…
The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
электронная книга
4
Год написания книги 2017
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to cha…
The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
электронная книга
5
Год написания книги 2017
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today b…
The New Rules of Marketing and PR
электронная книга
5
[b]The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information[/b] In the Digital Age, marketing tactics seem to change …
Get Seen. Online Video Secrets to Building Your Business
электронная книга
5
Год написания книги 2018
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in…