Digital Marketing For Dummies

[b]Get digital with your brand today![/b] [i]Digital Marketing for Dummies[/i] has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for [i]your[/i] business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visito…