Robert's Rules of Innovation. A 10-Step Program for Corporate Survival

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's «innovate or die» world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for «addition by subtraction» profitability. Concisely, Robert's Rules of Innovation™ Distills Robert Brands' wealth of experience as a leader of internat…