Позитивные изменения. Том 1, №1 (2021). Positive changes. Volume 1, Issue 1 (2021)

APART FROM THE MAIN PROJECT, WE ARRANGE

• Clean Challenges – online marathons where participants do a set of useful and creative tasks aimed at mindful consumption, re-use of things and waste recycling;

• Wheel Hunting eco-quest – an ecological team quest with the purpose to remove tyre heaps in nature.

• Baby Sharing project aimed at gratuitous exchange of children's items which can still be used.

ACHIEVEMENTS, AWARDS

We conducted over 850 Clean Games in 310 cities of Russia and in other 16 countries throughout the project.

In 2019, we received the Leaders of Climate Development award, Our Moscow Region – 2019 award, special prize in the category Corporate Social Responsibility and Charity of the North-West Silver Archer award.

In 2018, the Clean Games became the best eco-volunteer project in our country (Dmitry Ioffe took the 1st place in the Around Me category at the Volunteer Fighter or Russia contest) and the best environmental project in the opinion of the Russian Geographical Society.

RAISED RESOURCES IN ONE YEAR

Subsidies of Committee for Printing and Public Relations, Committee for Youth Policy, Committees for Youth Policy and Interaction with Social Organization of Leningrad Oblast.

Assistance of the Foundation of Presidential Grants for Promotion of Volunteer Practice Clean Games in the Baltic Sea countries.

Donation from LLC LENTA for Nation-Wide Award of Litter Fighters Internet project

Amount of fundraising – 15,416,554 rubles.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

We launched Clean Challenges, an ecological online championship designed to teach people to sort out wastes effectively, reduce consumption of disposable products and clean the environment.

Team contests Clean Games are now decentralized – the event was splitted into several points with as many as 30 persons instead of common games with approximately 100 persons in one place with unified start and finish. Teams started at different time and gathered litters during one hour, results were displayed as online rating. Baby Sharing project was in the original format.

With the support of the Press Committee of Leningrad Oblast, Interregional Non-Governmental Organization Clean Games began to provide consultant services to socially-oriented nonprofit organizations of Leningrad Oblast in the framework of the project Resource Support of socially-oriented nonprofit organizations.

FINANCIAL STABILITY MODEL

Interregional nonprofit organization Clean Games attracts not only grants and subsidies but works with corporate clients: arrange Clean Games for employees of companies in the CSR framework. We take ongoing efforts with partners which support activities conducted by Clean Games organization. In addition, Clean Games organization takes part in public procurements on the appropriate subject.

DIRECT RESULTS FOR THE CURRENT YEAR

A series of online challenges was conducted in the framework of Clean Challenges, with publications of challenge posts as answers to tasks in social media. The project allowed to involve about 1000 participants in ecological volunteering. Aggregate information coverage of the project amounted to over 100,000 views (social media and news outlets). Furthermore, team competitions in the decentralized format are held on the basis of non-profit franchise. Assistance in registration of nonprofit organizations were provided to 5 teams, over 40 nonprofit organizations received consultations regarding the grant support, all these were in the framework of the project Resource Support of Socially-Oriented Nonprofit Organizations of Leningrad Oblast.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Clean Games Organization was able to continue the activity focused on involvement of citizens in constructive ecological activities, replication of the best practices of ecological volunteering, development of environmentally responsible lifestyle.

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NPO "Russian Dessert Museum" holds guided tours on the traditions of the Russian peasant and merchant sweet buffet, the candy shop of the late 19th century, the Russian stove. At the workshops in the museum you can learn how to paint gingerbread, sculpt sugar flowers, bake black bread, barankas and pies. Russian Dessert Museum implements a social project "The Museum will give in good hands a centuries-old baranka craft", aimed at the development of small businesses and the revival of the baranka craft.

PROBLEM TO BE ADDRESSED

Renaissance of Russian cuisine as an element of national culture.

SOLUTIONS USED

Sightseeing tours where participants will learn about the traditions of Russian peasant cuisine, as well as master classes where we teach people to cook dishes following old-time recipes in a real Russian stove.

Scope of Activity: Tourism

Region: Moscow and Moscow Region

Year of Foundation: 2014

Company Founder: Tatyana Feina (Designer and Ideologist, Director)

Target Audience: Elderly people, Parents with children, Youths, Preschoolers, Primary students, Secondary school students, Students, Adults 30–60 years old

Investments Required: The museum needs help in developing its collection, reparing its room. We also need a computer.

Impact Assessment Methods: The most important thing is returnability of people. Roughly every third person once attended an excursion becomes more interested in Russian culture and cuisine, many people come back for new information, to learn how to cook wholesome dishes in stove. Moreover, some people start to apply acquired knowledge in their life. For instance, they do not buy bread at grocery store any more, but make their own according to a recipe we provide to every our attendee at excursions.

Address: Zvenigorod, Frunze st., 23/2

Telephone: +7(968)897–35–59

E-mail: rusdesert@yandex.ru

ACHIEVEMENTS, AWARDS

The museum is the winner of Cultural Mosaic, the nation-wide contest of towns and villages, and the Best of the Best of the charitable foundation of Elena and Gennady Timchenko; the contest of grants of the President of the Russian Federation; the contest of grants of the Ministry of Culture of Moscow Oblast; nation-wide contest the Best Social Project of the Year – 2018.

RAISED RESOURCES IN ONE YEAR

Personal finances of the founder.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

The Museum became a participant of Active Longevity programme with over 50 free excursions conducted for socially vulnerable groups of citizens in its framework; a participant of European Heritage Days programme with new 5 master classes created in its framework. The Museum also became a participant of the exhibition Family of Russia, Support of Russia of the RF Chamber of Commerce and Industry.

DIRECT RESULTS FOR THE CURRENT YEAR

Over 500 excursions and over 200 master classes were arranged.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

People are more interested in the history of Russian cuisine, the percentage of repeated visitors has increased.

SOCIAL AND ECONOMICAL IMPACT

Development of tourism in Zvenigorod – we have visitors not only from Moscow but from the remotest corners of Russia who come here to discover the sights of the town.

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The Ecopad project at Idea Print premises is a workshop, a sustainable enterprise and an example of social entrepreneurship. Through the efforts of people from deprived backgrounds and volunteers, we create notepads and other stationery from scraps of the printing press. Our vision is that you can do a good thing even from scraps, saving resources, helping people and multiplying the world’s goodness. 90 % of the profits from Ecopad sales are donated to charity.

PROBLEM TO BE ADDRESSED

Ecopad addresses several social and ecological issues: the need to conserve natural resources, the need for careful attitude towards the native environment and sustainably minded habits, and support for socially vulnerable groups and people in difficult circumstances.

SOLUTIONS USED

Ecopad allows people in difficult circumstances to have an additional source of income and a method of self-fulfillment and socialization through involvement in manufacture of stationary goods from printing shreds and residues. Volunteers help to the project with their spare time, efforts and means taking part in creational charity.

Scope of Activity: Ecology

Region: Moscow and Moscow Region

Year of Foundation: 2009

Company Founder: Alexei Travin (Founder/ ideologist, Manager)

Target Audience: Disabled people, Physically impaired people, Socially vulnerable citizens, Youths, Students, Working students, Unemployed, Volunteers, Nonprofit organization proponents, Adults 30–60 years old, Nonprofit organizations

Investments Required: Ecopad can achieve great success and create a system for steady sales of Ecopad products thanks to the investments of time carved out and efforts of higher number of volunteers (about 5 persons), as well as resources, including money.

Impact Assessment Methods: A positive effect is measured by feedback from masters, volunteers, quantity of product units sold and amount of money earned.

Address: Moscow, Nizhny Susalny lane, 5, building 10

Telephone: +7(926)086–98–69

E-mail: izobrezkov@gmail.com

Website: ecopad.ru

ACHIEVEMENTS, AWARDS

In 2020, Ecopad became the winner of the Award of the Moscow Government in environmental protection in the category the Best Achievements in Environmental Protection of Representatives of Social Environmental Unions.

RAISED RESOURCES IN ONE YEAR

Donations and purchasing of goods by non-indifferent people who share ideas of environmentally responsible lifestyle.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

Ecopad account was improved in Vkontakte, which allows to attract a broader public to the project; works on the web-site development were started.

FINANCIAL STABILITY MODEL

With constant sales channels and donations with relatively low total costs, Ecopad allows to create an additional source of income for people in difficult circumstances who involved in products manufacturing.

DIRECT RESULTS FOR THE CURRENT YEAR

Development of Ecopad Communication Channels and Capabilities.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

The support of Ecopad masters with sales of products made of printing shreds and residues.

SOCIAL AND ECONOMICAL IMPACT

Ecopad, as a social enterprise, contributes to the development of local economy in Moscow. The main interaction – creation of opportunities for employment of people who are in difficult circumstances.

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We are one of the first projects of this kind in Russia. The project operation scheme is simple: people donate items to the «Closet» that they don’t need for whatever reason, but which are in good condition. About 15–20 % of the items donated stay in the store and are sold at minimal prices, and then the net profit from the sales is spent on charity. The remaining 80 % of items are sent to the «Cradle» Help Center, where they are distributed at no cost to the people in need. "The Closet" works with craftsmen from all over Russia, selling their handmade products, as well as establishing a creative platform for workshops on the basis of the store. The project team is also involved in the social life of the city, we often participate in municipal events and even organize our own. Over its existence, "The Closet" has become for the citizens not only a store, but a relaxing place for their souls.

Scope of Activity: Other

Region: Irkutsk Region

Year of Foundation: 2016

Company Founder: Olga Amosova (Mastermind, Director)

Target Audience: Elderly people, Parents with children, Rural citizens, Socially vulnerable citizens, Orphaned children, Foster families, Youths, Students, Working students, Homeless people, Adults 30–60 years old, Single parent families, Other

Impact Assessment Methods: Subjective Assessment of Project Development in the Current Year: Improvement

Address: Irkutsk Oblast, Bratsk, Pionerskaya street, 5a

Telephone: +7(950)095–85–46

E-mail: 38kladovka@mail.ru

PROBLEM TO BE ADDRESSED

The work with the resource of unneeded things provides an opportunity to get clothing for those in need of help, for donators – not to discard clothing that can still be used, and for buyers – to save money. While a site for creativity in the town positively influences the citizens' leisure culture.

SOLUTIONS USED

Acceptance of used clothes from Bratsk citizens, sending up to 90 % of clothes to Cradle crisis center to be gratuitously handed out, sale of 10 % of clothes in a shop and usage of net profit for charity.

ACHIEVEMENTS, AWARDS

The Closet works for 4 year account for 1,199,273 rubles sent for charity, over 500 persons received clothing support in Home assistance center which functioned at the cost of Closet charity shop, about 80 tons of clothing received the second life. In 2018, we established Place pottery where we arrange master classes for distressed families and those who help people in hardship.

In 2019, we started cooperation with Cradle crisis center and, as of today, we have sent over 24000 kgs of clothes supplied to the shop for giveaway; we arranged gathering and sent over 4 tons of humanitarian aid for people and animals affected by a flood in Nizhneudinsk, Tulun and Chuna districts.

The Closet charity shop became the winner of the regional stage of the Best Social Project of the Year contest in the category the Best Project of Social Entrepreneurship in Social Service. Olga Amosova, the project founder, has received the winner's certificate from the hands of Igor Kobzev, the Governor of Irkutsk Oblast, in the framework of Baikal. Business Forum.

RAISED RESOURCES IN ONE YEAR

1. Material: equipment and repair of a shop.

2. Time resource: work of all team members, volunteers.

3. Human resource: involvement of photographers, stylists, experts, administrators of social media.

4. Information resource: distribution of information via social media, TV with the purpose to involve participants and partners.

5. Financial resource: net profit of Closet charity shop.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

445,299 rubles were handed over for charity, and such projects as They Will Believe You, Cradle crisis center, Simple Things, You Can Be Different, Children of Baikal foundation, Bratsk orphanage and residential facility and many other social projects received support.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Public reach has grown thanks to the works in social media and messengers: the number of subscribers, the statistics of visits, views, the level of user involvement, content virality. Increased conversion – commitment of desired actions (became to give out more things, increased number of purchases in shops). Traffic and number of inquiries increased after sales, special offers, advertisements. Increased number of publications referencing to the project in media outlets. Social activity of Bratsk citizens has grown.

SOCIAL AND ECONOMICAL IMPACT

The charity shop is crucial for the citizens of the town, since they can give out their already unneeded things and purchase suitable clothes and footwear at low prices. Location and work hours of the shop are also convenient for the majority of citizens. One of the important things of the shop functioning is creation of jobs with convenient work schedule.

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Social involvement of special needs individuals (especially, autism) through supported employment in the IT sphere.

PROBLEM TO BE ADDRESSED

Professional rehabilitation of ASD people, an opportunity for custodians and relatives of ASD people to return to work.

SOLUTIONS USED

Continuous assistance of ASD people, access to vacancies suitable for ASD people.

ACHIEVEMENTS, AWARDS

A successful pilot project with MVS Group, internship and successful probation period for ASD people.

RAISED RESOURCES IN ONE YEAR

Investment funds in the amount of 2.5 mln. rubles.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

Staff was established; applicants pass trainings; 6 applicants were appointed to a customer’s site; active PR campaign of the project is underway, as well as active search and replenishment of the applicant base.

Scope of Activity: Internet and IT

Region: Moscow and Moscow Region

Year of Foundation: 2018

Company Founder: Georgy Gunter (Project founder, Director General)

Target Audience: Disabled people, Physically impaired people

Turnover: In the financial model 4.5 mln. rubles a year, in perspective – twofold increase.

Investments Required: 10,000,000 rubles for a large region, 2,000,000 rubles for a small region

Impact Assessment Methods: Assessment of the economic effect from the increased number of ASD people involved in economy + employment of their custodians in economy; Reduction of budget expenditures for rehabilitation of ASD people + their custodians and relatives show higher activity also Subjective Assessment of Project Development in the Current Year: Improvement

Address: Mytishchi/Moscow/CIS

Telephone: +7(910)405–62–82

E-mail: partner@DistingTec.ru

Website: distingtec.ru

FINANCIAL STABILITY MODEL

Break-even sales level – 466 hours.

1 hour specialist work costs 950 rubles.

Break-even level of specialists – 6 persons (developers, testers).

Break-even total revenue is 442,748 rubles.

DIRECT RESULTS FOR THE CURRENT YEAR

Employment of 6 ASD applicants.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Improved economical support of ASD people's life, their improved social involvement, easy adaptation to labor conditions, development (and assurance) of effective interaction between employers and ASD employees.

SOCIAL AND ECONOMICAL IMPACT

Increased number of ASD people involved in economy, as well as their custodians and relatives, increased family incomes and life quality two-fold (ward and custodian).

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The only breeding ground in Tyumen Oblast where one can get a full picture about the ancient skill. After an entertaining tale about the history of iron and development of metal processing, visitors can have a look at articles in the Museum and forge a nail, horseshoe or tableware first time in their life. There are total 25 forgery workshops, 3 smithery training programs and 4 tool grinding programs for visitors. You can buy or order forged products at the project web-site.