Книга дельная. Без воды, приводятся реальные кейсы и способы их разрешения. Много практичных полезных советов и методик. Кое-что уже испробовала в дел...
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now...
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through...