The Digital Innovation Playbook. Creating a Transformative Customer Experience

A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls «Digital Innovation» which is sweeping the world. In this powerful book, Webb clearly defines innovation as «the process of delivering exceptional value through active listening.» His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Del…