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Michael M. Saren

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The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making
электронная книга
5
Год написания книги 2018
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations,…
The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making
электронная книга
3
Год написания книги 2018
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations,…