Luxury Brand Management in Digital and Sustainable Times

[b]Learn about the luxury brand industry from the inside out with this masterful and insightful resource[/b] The newly revised Fourth Edition of [i]Luxury Brand Management in Digital and Sustainable Times[/i] delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainabili…