“Okay, let’s forget Noah Hart for the moment. I like your ideas, Celia. I mean, the average Joe has never escaped my notice, but you’re right. I’ve never gone after him in marketing. My commercials are always about the drive to succeed. I talk to the athlete in all of us.”
“Which I’ve just pointed out doesn’t exist in everyone,” she said drily.
“Yes, you’re right. Completely. The junior-high kid trying to look cool. Huge market there that I’ve yet to tap.”
“Most of my ideas are about how to structure television commercials, Internet advertising and print media to target all segments of the population from the die-hard sports and fitness enthusiast to Suzy Homemaker who just wants a comfortable pair of tennis shoes. We’d speak separately to teens, young adults all the way up to the retired folks.”
Evan nodded. “I’m interested. Definitely interested. When can you have a presentation put together for me? As I said before, I’m ready to move on this. I don’t mind taking a little extra time if I can be guaranteed better results.”
“You tell me when you can meet with us at Maddox and I’ll arrange it,” she said evenly.
“And Noah Hart?”
“I’ll arrange it as soon as we get back.”
“Then I’d say you’ve got your pitch appointment, Celia. I’m very impressed with what you’ve had to say. If your presentation delivers on the promise of your ideas, it’s something my company will be very excited about.”
Though she had every confidence in her ability to win him over, his enthusiasm gave her a wicked thrill. She was forced to play it cool and smile politely as she thanked him, but on the inside she was doing an insane victory dance.
She had phone calls to make. Brock would need to know so they could start preparing. They’d want to do mock-ups of the advertising and have it prominently displayed on the television monitors in the Maddox reception area. On the day she’d give Evan her presentation, Maddox Communications would be all about Reese Enterprises. No one else would exist in the timeframe Evan was present in their offices.
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