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Laidler-Kylander Nathalie

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The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
электронная книга
5
Год написания книги 2018
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of contro…
The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
электронная книга
5
Год написания книги 2018
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of contro…