Exceptional Selling. How the Best Connect and Win in High Stakes Sales

Praise for Exceptional Selling «Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.» —Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA Systems «Exceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term.» —Rob Mancuso, Senior Vice …