Improving Survey Response

High response rates have traditionally been considered as one of the main indicators of survey quality. Obtaining high response rates is sometimes difficult and expensive, but clearly plays a beneficial role in terms of improving data quality. It is becoming increasingly clear, however, that simply boosting response to achieve a higher response rate will not in itself eradicate nonresponse bias. In this book the authors argue that high response rates should not be seen as a goal in themselves, but rather as part of an overall survey quality strategy based on random probability sampling and aimed at minimising nonresponse bias. Key features of Improving Survey Response: A …