Social Movements for Good: How Companies and Causes Create Viral Change

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social «currency» that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this info…